once again, an interesting book from 37signals, who are well known for their web applications basecamp, backpack or writeboard. this design company is one of the pioneers of web 2.0

we don’t want a thousand features. that would be ugly. innovation is not about saying yes to everything. it’s about saying NO to all but the most crucial features. (steve jobs speaking about the iTunes music store)

the book is written for software developers, project managers, interface designers and all people who care for good and lean software.

I especially like their approach towards new products: they start with the user interface. after optimizing the user experience they create the actual software

the distribution is very clever, too: you can only buy the book as a pdf-file online – no middlemen, no production costs…

• online: getting real